Our Team

Peter Prodromou is a global leader, seasoned CEO, board member, practitioner, and strategist, and is currently Chief Marketing Officer of Arch and Paintzen. Part of the founding team of Racepoint Group, he went on to serve as global president and CEO of Racepoint Global, a merger of Racepoint Group and Digital Influence Group; he later served as CEO of Boston Digital and as a founder at Boathouse Group. Peter has extensive experience in mergers and acquisitions, fundraising, and liquidity events, and has advised founders and CEOs seeking liquidity, capital, and market expansion strategies. An expert on the implications of reputation, issues management, public policy and social responsibility, he has advised elected officials and candidates on policy and communications initiatives, and brings extensive for-profit and nonprofit board experience. Peter’s clients have included AT&T, Huawei, Samsung, IBM, Kaiser Permanente, Dassault Systèmes, ARM, Panasonic, John Deere, Kingdom of Jordan, Republic of Rwanda, Carrier Corporation, Colonial Gas, NORESCO, and Project Liberty.

Early on, Peter understood the power of social media not simply for branding, but also for influencing policy and politics; he established a breakthrough model for DC-based influencer relations, which he then applied to clients including corporations and heads of state and government in the U.S., Africa, and East Asia. Peter has lectured at Boston University, Emerson College, and the Hult International School of Business on the transformative trends redefining the communications sector. He is an extensively published thought leader and frequent speaker at Conference Board, AMA, Silicon Dragon, Provoke conferences, DMA, and several governing associations on the escalating role of PR and marketing strategy in driving ethics in the business sector.